Senior Product Marketing Manager (IoT)

Location: Remote across Canada. Employees located near a hirify.global office follow the flexible hybrid model.

Annual base salary: $120,000–$155,000 CAD.

Company

hirify.global develops IoT, connected transportation, fleet management, web-based analytics, and vehicle data integration solutions for businesses.

What you will do

• Develop product positioning, messaging, marketing roadmaps, and go-to-market strategies across the product lifecycle.
• Lead cross-functional launches with Product Management, Engineering, Sales, Design, Data, and Marketing.
• Build customer, market, competitive, persona, partner, and industry insights to support product strategy and roadmap decisions.
• Create and guide content such as white papers, case studies, blog posts, sales tools, ROI calculators, slide decks, and webinars.
• Drive product adoption, pipeline, lead generation, feature uptake, analyst relations, and sales enablement.
• Manage product marketing budgets, processes, standards, tools, and mentoring for junior team members.

Requirements

• 8+ years of professional experience, ideally in product marketing for SaaS.
• Degree or diploma in Engineering, Business or Marketing, Computer Science, or a related field is highly valued.
• Strong analytical, strategic, problem-solving, project management, and decision-making skills.
• Experience analyzing market trends, customer needs, competitive landscapes, and product differentiation.
• Ability to manage multiple projects, adapt to changing priorities, and work in a fast-paced environment.
• Experience mentoring junior colleagues and building relationships with customers, partners, and industry influencers.

Nice to have

• Experience in SaaS and connected transportation, fleet management, or IoT.
• Experience with analyst relations, sales enablement, and third-party marketing tools.

Culture & Benefits

• Flexible remote and hybrid working arrangements with cloud-based collaboration tools.
• Home office reimbursement and reliable internet support for home working.
• Medical and dental benefits, retirement savings, and parental leave top-up programs for full-time permanent employees.
• Online learning, networking opportunities, social events, and a strong focus on work-life balance.
• Electric vehicle purchase incentive program and an inclusive, accessible workplace.

Hiring process

• Employment offers are contingent on proof of eligibility to work and successful completion of a background check.
• Accommodation is available during the recruitment and assessment process.