20 часов назад
Media Planner (Digital Media)
60 000 - 75 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Media Planner (Digital Media): Developing and managing integrated digital media plans across advertising platforms, content formats, events, and marketing services with an accent on campaign accuracy, audience targeting, inventory management, and client KPI alignment. Focus on integrating AI into planning, reporting, and optimization workflows while coordinating with sales, creative, trafficking, and product teams.
Location: Remote; Colorado-specific salary range applies to hires who work or reside in Colorado
Salary: $60,000–$75,000 annually for potential hires working or residing in Colorado; additional bonus or commission may apply
Company
provides content and experiences for outdoor, wellness, and endurance audiences through media, events, marketing services, licensing, custom content, and video.
What you will do
- Assist with digital media strategy for the sales organization and advertising partners.
- Develop and manage digital media plans for endemic and non-endemic partners.
- Reserve and book campaign products across multiple platforms.
- Maintain agency templates, product specifications, reporting standards, inventory systems, data, and benchmarks.
- Collaborate with creative strategists, client solutions, custom content, sales, ad trafficking, and product teams.
- Identify opportunities to use AI tools for planning, reporting, and campaign optimization.
Requirements
- 2+ years of experience in digital media planning or buying.
- Bachelor’s degree in a related field or equivalent work experience.
- Experience with campaign management and ad serving tools such as FatTail/AdBook, Permutive, DoubleClick/Google Ad Manager, Innovid, Prisma, and Google Analytics.
- Experience analyzing audience data and developing targeting strategies.
- Strong planning, organization, time management, written communication, verbal communication, and relationship-building skills.
- Ability to manage competing priorities, evolving responsibilities, and last-minute changes with minimal direction.
Nice to have
- Salesforce experience.
- Basic statistical analysis experience.
- Presentation skills.
Culture & Benefits
- Remote work environment.
- Health care, vision, and dental benefits.
- Retirement benefits.
- Flexible Time Away and sick leave.
- Inclusive and diverse workplace with equal employment opportunity.
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