4 дня назад
Marketing Manager, EMEA (AEC SaaS)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Marketing Manager, EMEA (AEC SaaS): Developing and executing localized regional marketing strategies to build awareness, demand, and revenue pipeline across European growth markets with an accent on field marketing, PR, industry partnerships, and integrated multi-channel campaigns. Focus on launching and scaling underdeveloped markets, managing events and budgets, and using market insights and ROI data to drive business growth.
Location: Remote eligible, GB; 20%–30% travel required, with more travel during trade show season.
Company
develops software and cloud collaboration solutions for Architecture, Engineering, and Construction professionals, serving more than 3 million users worldwide.
What you will do
- Develop and execute European regional marketing strategies that balance global frameworks with local market needs.
- Partner with sales to grow revenue pipeline and scale emerging European markets from low awareness to meaningful market share.
- Lead local PR, media, industry partnerships, and credibility-building initiatives.
- Plan and manage field events, trade shows, conferences, reseller visits, customer office visits, and jobsite visits.
- Create integrated, multi-channel demand-generation programs across email, direct mail, display, social, regional events, and account-based marketing.
- Manage the marketing budget, track ROI, and provide European market insights to global and regional leadership.
Requirements
- Bachelor’s degree in Marketing or a related field.
- Proven full-time marketing experience, ideally in field, regional, or growth marketing.
- Demonstrated success launching or significantly scaling a market.
- Experience collaborating with sales teams on programs that produced measurable business growth.
- Strong interpersonal, organisational, prioritisation, creative problem-solving, and data-driven decision-making skills.
- Experience with budgeting and forecasting, agencies and external vendors, marketing technology, and multi-channel campaign execution.
Nice to have
- Business-level French and/or Spanish.
- Proficiency in Miro, Figma, Marketo, Salesforce, Google Analytics, and social media analytics.
- Familiarity with AEC and/or SaaS industries and experience working with resellers.
- Content marketing or PR experience.
- Proficiency in Microsoft Office and project tools such as Asana, Monday, or Jira.
Culture & Benefits
- Inclusive workplace focused on diversity, equity, inclusion, belonging, and accessibility.
- Customer-focused product development in collaboration with the AEC industry.
- Opportunity to work on the global expansion of construction technology solutions.
- Remote-eligible role with regular travel for industry events and customer engagements.
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