Senior Manager, CRM Marketing (iGaming)

Location: Las Vegas, Nevada, US. Candidates must be authorized to work in the US without current or future visa sponsorship.

Salary: $105,000–$195,000 per year.

Company

hirify.global is a gaming content and technology company operating across regulated land-based gaming, social casino, online real-money gaming, iLottery, and online sports betting.

What you will do

• Develop and implement customer life cycle management strategies to improve player retention, engagement, conversion, and lifetime value.
• Build personalized, automated, and real-time CRM journeys and event-driven campaigns based on player behavior.
• Define segmentation models and targeted promotions using transaction history, preferences, personalization, and AI-driven recommendations.
• Partner with Product, Technology, Data Science, Marketing, and Managed Services teams to integrate CRM solutions with real-time player data.
• Track conversion, CPA, CPC, GP value, engagement, and retention metrics; conduct A/B testing and multivariate analysis.
• Lead CRM and marketing specialists and present performance insights and strategic recommendations to internal and external collaborators.

Requirements

• More than 7 years of experience in CRM, retention marketing, or customer life cycle management.
• Experience in regulated iGaming and sports betting markets.
• Knowledge of digital marketing, real-time CRM tools, personalization engines, and automation technologies.
• Strong analytical skills, including player segmentation, predictive analytics, A/B testing, and AI-powered engagement strategies.
• Strong leadership and cross-functional collaboration skills.
• Knowledge of gaming regulations and responsible gaming initiatives is advantageous.

Culture & Benefits

• Work with a global gaming content and technology organization focused on responsible gameplay, employee wellbeing, governance, and sustainability.
• Health, dental, and vision insurance.
• Paid time off and a 401(k) plan with employer matching.
• Travel expectations of up to 25%.
• Registration with the Nevada Gaming Control Board or other gaming jurisdictions may be required.