3 часа назад
Director, CRM (iGaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, CRM (iGaming): Defining and optimizing customer lifecycle marketing strategies for online casino and sportsbook products with an accent on automated segmentation, personalized communications, and retention. Focus on building omnichannel CRM programs, analyzing customer data, and improving marketing automation and channel performance through martech collaboration.
Location: Philadelphia, PA; remote role
Company
PENN Entertainment provides integrated entertainment, sports content, casino gaming, online gaming, sports betting, and media products across North America through and its digital brands.
What you will do
- Define, execute, and optimize customer lifecycle marketing strategies for iCasino and online sportsbook products.
- Lead promotional, CRM, and retention strategies focused on customer loyalty, cross-sell, and reactivation.
- Manage marketing communications across email, SMS, push, retail, and paid channels.
- Partner with the martech team, ad operations, external partners, and Optimove to improve automation and technology capabilities.
- Analyze customer data, define actionable segments, and create targeted lifetime value and lifecycle engagement programs.
- Collaborate with marketing analytics to build segmentation and monitor dashboards for CRM channel performance.
Requirements
- Bachelor’s degree from an accredited four-year college or university.
- 8+ years of experience in online gaming lifecycle marketing, including iCasino or sportsbook experience.
- 5+ years in a senior leadership role at an online gaming company.
- Strong analytical, managerial, critical-thinking, teamwork, and prioritization skills.
- Ability to meet deadlines and manage multiple priorities in a demanding work environment.
Culture & Benefits
- Career growth and opportunities to expand professional skills.
- Benefits for eligible employees, including personalized physical, financial, and emotional support.
- Bonus eligibility for most non-sales positions.
- Equal opportunity employment workplace.
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