VIP CRM Manager (iGaming)

Location: Europe

Company

Business advisory and services group focused on iGaming and Entertainment, providing strategic and operational solutions for market growth and scalable business development.

What you will do

• Own the monthly VIP CRM calendar for Casino and Sports customers and align campaigns with revenue objectives.
• Develop and optimize lifecycle journeys covering onboarding, growth, loyalty, and churn prevention.
• Plan daily upselling, retention, and reactivation campaigns across email, SMS, push notifications, and in-app messaging.
• Manage bonus budget allocation, monitor campaign costs, and optimize incentive structures for positive ROI and margin efficiency.
• Partner with VIP Account Managers to combine automated CRM flows with personalized manual outreach.
• Track KPIs, report performance, and run A/B and multivariate tests to improve campaign incrementality.

Requirements

• At least 1 year of CRM experience in the iGaming industry, including direct VIP segment management.
• Strong analytical skills and the ability to turn complex data into actionable strategies.
• Experience with bonus cost optimization, campaign ROI analysis, CRM tools, and marketing automation platforms.
• Understanding of player behavior and lifecycle dynamics for Casino and Sports products.
• Strong communication and presentation skills, with the ability to provide clear strategic reports and recommendations.
• Ability to work with multiple markets, frequent game releases, and dynamic event calendars.

Nice to have

• Experience working with LATAM markets, particularly Spanish-speaking regions.

Culture & Benefits

• Global medical coverage and a focus on health and wellness.
• Professional growth opportunities and performance-driven rewards.
• Benefits programs supporting gym, dental, and psychological services.
• Dynamic, fast-paced work environment.