Marketing Strategy & Operations Manager

Location: Hybrid role based in San Francisco, California, or New York, New York

Salary: $150,000–$190,000 per year for roles based in San Francisco or New York City

Company

Notion is a collaborative AI workspace for knowledge, projects, meetings, and AI tools, used by individuals, teams, and enterprises.

What you will do

• Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, Customer.io, and Salesforce.
• Own the Salesforce Campaign object, including campaign member statuses, naming conventions, and data hygiene standards.
• Build, test, launch, and continuously optimize campaigns across marketing platforms and Salesforce.
• Manage email deliverability, sender reputation, privacy regulations, and opt-out requirements, with a focus on the EMEA marketable database.
• Define and maintain MQL/MQA routing rules, debug routing issues, and ensure leads reach the correct sales representatives.
• Monitor MQL/MQA volumes, conversion rates, and system health while partnering with Marketing, SDR leadership, RevOps, and agency partners.

Requirements

• 3+ years of marketing operations experience at a high-growth SaaS company, including lead management and campaign execution.
• Deep hands-on experience with Marketo, Customer.io, and Salesforce, including programs, routing rules, scoring models, and campaign architectures.
• Strong understanding of the lead lifecycle, MQL definitions, lead routing, attribution, sales handoff, and funnel conversion.
• Experience collaborating cross-functionally with SDRs, Demand Generation, RevOps, and stakeholders across multiple time zones.
• Familiarity with email deliverability best practices and data privacy regulations.
• Analytical mindset, process improvement experience, and the ability to diagnose operational issues.

Nice to have

• Familiarity with Notion and business workflow applications.
• Experience with campaign performance reporting tools such as Hex or Tableau.
• Comfort with SQL.
• Exposure to lifecycle or product-led growth marketing operations.

Culture & Benefits

• Competitive cash compensation, equity, and benefits.
• Work across Marketing, SDR, RevOps, and agency teams in the EMEA and AMER regions.
• Equal opportunity workplace with reasonable accommodations during the application process.
• AI is encouraged as a practical collaborator in day-to-day work.