Senior Digital Marketing Manager (Fintech)

TL;DR

Senior Digital Marketing Manager (Fintech): Leading paid media, organic growth, website experience, and content strategy for a digital mortgage platform with an accent on SEM, SEO, conversion optimization, and AI-driven search. Focus on scaling AEO and GEO strategies, optimizing the application funnel, building measurement frameworks, and driving revenue in a regulated financial services environment.

Location: Hybrid schedule in the South Charlotte, NC headquarters Tuesday through Thursday, with remote work on Mondays and Fridays.

Salary: $90,000–$130,000 total cash compensation per year.

Company

A digital mortgage lender solution within a global portfolio of high-growth businesses, building technology that simplifies online mortgage applications and combines digital experiences with expert loan officer support.

What you will do

• Own paid search, paid social, display, and emerging media strategy, including budgets, bidding, targeting, creative testing, and campaign pacing.
• Develop SEO, AEO, and GEO strategies for high-intent queries, featured snippets, voice search, and AI-generated search results.
• Lead landing page, website funnel, affiliate, A/B, and multivariate conversion optimization initiatives.
• Oversee website content strategy and align editorial priorities with paid media, search, product, and brand objectives.
• Build acquisition, engagement, and conversion dashboards with accurate tagging, attribution, and CRM integrations.
• Partner with Product, Sales, Compliance, Engineering, Design, Analytics, and Customer Experience on growth planning and brand reputation.

Requirements

• 6+ years of digital marketing experience with deep expertise in paid media, SEM, SEO, website conversion optimization, and content strategy.
• Prior people management experience building, coaching, and scaling high-performing teams.
• Proven ownership of SEM budgets and revenue-focused performance results.
• Strong knowledge of technical SEO, on-page strategy, link building, AEO, GEO, and AI-driven search.
• Hands-on experience with landing page CRO testing, Google Ads, GA4, Google Tag Manager, CRM integrations, and analytics platforms.
• Ability to work on the required hybrid schedule from the South Charlotte, NC headquarters.

Nice to have

• Experience in mortgage, fintech, or financial services.
• Experience working in regulated industries and managing advertising compliance.

Culture & Benefits

• Medical, dental, and vision insurance.
• Life insurance, short- and long-term disability coverage, and flexible spending accounts.
• 401(k) plan with company match.
• Flexible paid time off, with 20 days annually and 25 days after five years of service.
• Paid parental bonding benefits, holiday pay, and an employee assistance program.
• Inclusive environment focused on continuous improvement, speed, ownership, and real human connection.

Hiring process

• Expect live conversations with team members before an offer is made.
• Recruiting communications come from official company or business-specific email addresses.