Growth Marketing Manager Growth Marketing Manager

Location: Hybrid working from the HQ in Leicestershire or the London, Holborn office; fully remote working is not available

Company

hirify.global provides members with discounts and services, including BLC Near Me, a platform connecting members with local offers from community businesses.

What you will do

• Plan and execute growth marketing campaigns focused on merchant acquisition, activation, and funnel performance.
• Develop audience segments, messaging, and value propositions for small independent retailers and local partners.
• Build an experimentation roadmap across channels, creative assets, offers, and nurture activity.
• Set up, test, and optimise paid campaigns across Meta, TikTok, LinkedIn, and Google.
• Manage HubSpot lead management, lifecycle journeys, reporting, and campaign optimisation.
• Track funnel metrics and collaborate with Product, Data, CRM, and commercial teams to improve growth activity.

Requirements

• Proven demand-generation experience with accountability for campaign delivery and measurable outcomes.
• Strong understanding of audience segmentation, messaging, channel testing, and performance optimisation.
• Hands-on experience with one or more paid advertising platforms, including Meta, TikTok, LinkedIn, or Google.
• Experience with HubSpot or a comparable CRM for lead nurture, lifecycle journeys, and reporting.
• Confidence interpreting funnel metrics, campaign data, and customer insight to guide decisions.
• Ability to work in a hybrid arrangement from the Leicestershire HQ or London office; fully remote working is not available.

Nice to have

• Experience marketing to small independent retailers or local SMEs.

Culture & Benefits

• Six-month fixed-term contract with hybrid working and flexible hours.
• 25 days of annual leave plus public holidays, birthday leave, and additional personal and volunteering days.
• Annual company bonus scheme linked to company and individual performance.
• Personal growth fund of £450 per year, private medical insurance, pension scheme, and healthcare cash-back plan.
• Free parking and EV charging at the HQ, an on-site gym, and access to employee support services.