Demand Generation Manager

Location: London, UK; hybrid working with 3 days in the office and 2 days remote

Company

hirify.global is a UK connectivity and business technology provider serving consumer and business customers with secure connectivity, collaboration platforms, broadband, mobile, security, and AI propositions.

What you will do

• Lead a multi-disciplinary demand generation team across BT Consumer and BT Business.
• Plan and deliver integrated paid media, digital marketing, lead generation, and acquisition campaigns across traditional and digital channels.
• Manage demand generation and acquisition targets for BT Consumer, BT Business, and EE Business, including approximately £22 million in combined media budgets.
• Define quarterly paid media strategy for the SMB segment and lead pipeline contribution activity for private and public sector customers.
• Coordinate creative production and campaign execution with internal teams, media partners, agencies, and design studios.
• Use performance data, marketing technology, trading reports, and test-and-learn initiatives to optimize campaigns, improve conversion, and drive incremental sales.

Requirements

• Experience building, leading, and developing high-performing teams in complex operating environments.
• Expert knowledge of paid media disciplines and channels for integrated digital marketing campaigns.
• Strong stakeholder management skills across multiple customer-facing business units.
• Experience with campaign performance reporting, optimization, budget management, and commercial targets.
• Ability to collaborate with insights, media, commercial, channel management, digital, and agency teams.

Nice to have

• Experience defining and delivering test-and-learn hypotheses across digital marketing.
• Knowledge of media and advertising technology, creative design, and personalized paid media.
• Strong numerical, analytical, governance, process management, and communication skills.
• Experience using data and storytelling to build business cases and support recommendations.

Culture & Benefits

• 10% on-target annual bonus.
• Private GP access, paid carers leave, and equalized maternity, paternity, and adoption leave.
• Discounts on EE and BT products and a market-leading pension scheme.
• Holiday purchase scheme with optional healthcare, dental, gym memberships, and other benefits.
• Work in a diverse, innovation-focused organization committed to digital inclusion and customer impact.