Growth Marketing Manager (AI)

TL;DR

Growth Marketing Manager (AI): Driving performance- and pipeline-led growth for an AI-native procurement platform with an accent on paid acquisition, market expansion, and full-funnel attribution. Focus on optimizing CAC, building demand in the UK and DACH, aligning inbound and outbound teams, and testing new markets through data-driven experiments.

Location: Hybrid work with onsite collaboration in London or Berlin; initial market focus on the UK, Ireland, and DACH, followed by global expansion.

Company

hirify.global is a fast-growing, AI-native procurement software scale-up expanding its presence across international markets.

What you will do

• Build and execute regional campaigns and channel strategies for the UK, Ireland, and DACH markets.
• Own monthly pipeline targets and optimize paid acquisition across LinkedIn Ads, Google Ads, Meta, and other channels.
• Align inbound, outbound, and sales teams on target accounts, ICP, lead qualification, and handoff processes.
• Develop SEO-driven landing pages and content with content and design partners.
• Run event and webinar campaigns to generate qualified sign-ups and demand.
• Build full-funnel reporting and attribution in HubSpot, while prioritizing experiments based on pipeline, CAC, ROI, and market potential.

Requirements

• 5+ years of growth or performance marketing experience in B2B SaaS or technology.
• Demonstrated success achieving pipeline and revenue targets in a fast-growing environment.
• Hands-on experience with HubSpot campaign execution, lead scoring, and reporting.
• Practical experience planning and optimizing paid campaigns in LinkedIn Ads, Google Ads, and Meta against CAC and pipeline targets.
• Experience writing SEO briefs and collaborating with content and design teams on conversion-focused landing pages.
• Data-driven, cross-functional, and comfortable working with funnel metrics, ambiguity, and rapid experimentation.

Nice to have

• Experience growing markets in the UK and DACH region.
• Background in procurement, supply chain, or enterprise B2B software.

Culture & Benefits

• High-ownership role within a fast-growing AI-native scale-up.
• Hybrid onsite collaboration in London or Berlin with an international team.
• Competitive salary and equity package.
• Budget for learning, tools, and professional development.
• Opportunity to shape growth marketing strategy during global expansion.