Marketing Operations Team Lead (MarTech)

Location: Hybrid roles based in Gent, Belgium; Leiden, Netherlands; Barcelona, Spain; Worcester, UK; or Florence, Italy

Company

hirify.global is a European digital enablement provider supporting more than 3.5 million customers across 22+ markets through web hosting, domains, SaaS, and digital infrastructure brands.

What you will do

• Lead the MarTech and automation stack across brands and markets, including HubSpot, tagging, tracking, integrations, and data flows.
• Manage CX Integration capabilities for campaign landing pages, web assets, tracking, and QA across multiple technology stacks.
• Support sprint-based agile delivery, planning cadences, operational standards, and governance.
• Drive adoption of new tools, automation, and AI-assisted marketing workflows through playbooks and training.
• Lead MarTech, automation, and CX Integration managers and specialists while balancing shared capacity and competing brand priorities.
• Own cross-functional prioritization, standards governance, and quarterly planning interfaces.

Requirements

• Experience leading marketing operations, MarTech, or RevOps in a complex multi-brand or multi-market environment.
• Strong hands-on knowledge of HubSpot or a comparable platform, GA4, Google Tag Manager, automation platforms, and related CDP or BI tooling.
• Experience building scalable standards, processes, and documentation across non-uniform technology stacks.
• Fluency in Scrum or Kanban and sprint-based operating models.
• Systems thinking and the ability to work across marketing, product, and engineering.
• People leadership experience with distributed teams, shared capacity, competing priorities, and professional working fluency in English.

Nice to have

• Experience in web hosting, domains, SaaS, or another digital or subscription business.
• Familiarity with landing-page builders, CMS platforms, and campaign QA at scale.
• Exposure to AI-assisted marketing tooling and automation.
• Experience in a Centre of Excellence or shared-service model.
• Additional European languages.

Culture & Benefits

• Work within a growing Marketing Centre of Excellence supporting more than 60 brands.
• Investment in marketing tooling and AI capabilities.
• Clear career paths within a growing organization.
• Respect, openness, trusted collaboration, and an inclusive working environment.
• Proof of eligibility to work in the country of application is required; relocation packages and visa sponsorship are not available.