CRM Loyalty Campaign Manager

TL;DR

Senior CRM Loyalty Campaign Manager: Owning the planning, deployment, and optimization of high-volume customer loyalty programs across millions of customers with an accent on driving program engagement, participation, and reward redemption. Focus on ensuring flawless execution, GDPR compliance, and data-driven performance management within a highly regulated environment.

Location: London, UK with required travel to other sites.

Company

hirify.global is an energy company committed to equal opportunities and providing outstanding benefits.

What you will do

• Own CRM channel planning and execution for loyalty program sign-up, engagement, and reward redemption.
• Plan, build, deploy, and optimize high-volume CRM campaigns across email, SMS, DM, and onsite channels.
• Drive increased loyalty program participation through targeted, personalized CRM communications.
• Manage always-on and triggered journeys including onboarding, reminders, behavioral nudges, and lifecycle engagement.
• Use performance data and insight to continuously optimize CRM activity and report on KPIs.
• Collaborate with Creative, Digital, Data, Commercial, and Customer Service teams.

Requirements

• Proven experience managing end-to-end CRM campaigns with a strong focus on channel planning, deployment and optimisation.
• Experience driving loyalty program sign-up, engagement or redemption through CRM.
• Demonstrated ability to manage CRM activity at scale for large customer bases.
• Exceptional attention to detail and a track record of error-free CRM execution.
• Strong knowledge of GDPR, consent management and compliance within CRM communications.
• Experience using marketing automation and CRM platforms for campaign build and deployment.

Nice to have

• Experience within utilities, financial services, telecoms or other highly regulated industries.
• Exposure to complex preference centers, consent models or customer permissions.
• Experience working on large-scale loyalty or rewards programmes.

Culture & Benefits

• Flexible & family-friendly policies with hybrid work options and ability to discuss part-time/job share.
• 26 days of annual leave plus bank holidays, generous pension, life cover, and bonus opportunities.
• Award-Winning Workplace (Sunday Times Best Place to Work 2025, Best Place for 16-34 year olds).
• Inclusive and diverse environment, recognized as Best Employer for Women and Human Company of the Year.
• Supportive for all life stages, including Fertility Friendly and Menopause Friendly accreditation.
• Investment in growth through talent networks and top-tier development programs.

Hiring process

• Employment subject to a basic DBS check.
• Guaranteed interviews for disabled applicants who meet minimum criteria.