Senior B2B Customer Marketing Manager (SaaS)

TL;DR

Senior B2B Customer Marketing Manager (HubSpot/Braze): Building and running lifecycle, learner engagement, and retention campaigns for B2B customers in an EdTech SaaS platform with an accent on adoption, renewal, segmentation, and customer enablement. Focus on establishing a new retention marketing function, building an Enablement Hub from the ground up, and connecting engagement insights to net revenue retention.

Location: London, United Kingdom; hybrid working model with flexible hours.

Company

hirify.global is an EdTech language-learning platform combining AI-powered courses, native-speaker feedback, and real-life lesson content, with more than 120 million registered users.

What you will do

• Own the B2B customer marketing calendar across onboarding, adoption, retention, and renewal stages in HubSpot.
• Design and run learner engagement and re-engagement campaigns in Braze with Product and Customer Success.
• Develop renewal campaigns, retention targets, reporting, and insights across customer and learner engagement metrics.
• Build a self-serve Client Enablement Hub and coordinate on-site learner sessions, seasonal campaigns, and competitions.
• Support customer advocacy through case studies, testimonials, speaker opportunities, and advocate identification.
• Share adoption and engagement signals with Customer Success and New Business teams to support expansion opportunities.

Requirements

• 5+ years of hands-on experience building and running HubSpot campaigns, including segmentation, workflows, and reporting.
• Experience in B2B customer marketing, lifecycle marketing, or customer advocacy, ideally in SaaS or EdTech with recurring revenue.
• Understanding of how adoption, learner engagement, and renewal marketing influence net revenue retention.
• Experience collaborating with Customer Success and Sales and translating account health signals into marketing actions.
• Experience creating customer-facing B2B content, including case studies and testimonials.
• Fluent English with strong written communication skills required. Excellent organisation and the ability to build programmes from the ground up are also required.

Nice to have

• Braze experience.
• Experience in French, Spanish, Italian, or German.

Culture & Benefits

• Hybrid work model with flexible working hours.
• Centrally located offices with breakfast, snacks, fresh fruit, and lunch.
• Private health insurance.
• Personal training budget for professional development.
• Enhanced maternity and paternity leave, plus regular social and company-wide events.

Hiring process

• CV review followed by an introductory call.
• Hiring Manager interview and take-home case study.
• Final interview to review the task and meet other team members.