Direct Marketing Manager

Location: Cape Town, South Africa

Company

hirify.global operates in the fintech sector and provides a customer-focused environment for data-driven lifecycle marketing.

What you will do

• Develop and execute direct marketing strategies across acquisition, activation, engagement, conversion, retention, and revenue growth.
• Own and optimise customer journeys across email, SMS, WhatsApp, push notifications, and outbound communications.
• Lead lifecycle marketing, automation, segmentation, and personalisation initiatives.
• Analyse channel performance, run experiments, optimise conversion, and provide commercial recommendations.
• Collaborate with Product, Sales, Credit, Data, and Growth Marketing teams on integrated customer growth strategies.
• Lead and develop the Direct Marketing team while maintaining data governance, compliance, and platform standards.

Requirements

• 5+ years of experience in CRM, lifecycle, or direct marketing.
• Experience managing multi-channel customer communication programmes and lifecycle strategies.
• Strong analytical skills, including the ability to interpret data and make commercial recommendations.
• Experience leading cross-functional initiatives involving Product, Sales, and Data teams.
• Excellent stakeholder management and communication skills.
• Knowledge of experimentation frameworks and conversion rate optimisation.

Nice to have

• A tertiary qualification in Marketing, Economics, Finance, or Business.

Culture & Benefits

• Customer-centric and commercially focused approach to marketing.
• Emphasis on data-driven decision-making, innovation, and continuous improvement.
• Cross-functional collaboration with Product, Sales, Credit, Data, and Growth Marketing.
• Leadership and coaching responsibilities within the Direct Marketing team.