CRM Manager (Growth, Fintech)

Location: Jakarta, Indonesia

Company

hirify.global is a fintech company focused on improving customer engagement, retention, and lifetime value through digital financial products.

What you will do

• Own CRM strategy and performance for activation, repeat transaction, and churn recovery segments.
• Plan and execute CRM initiatives for product feature launches, including audience strategy, targeting, messaging, channel orchestration, and post-launch optimization.
• Design lifecycle journeys using segmentation, triggers, personalization logic, messaging strategy, and channel mix across push, in-app, email, and WhatsApp.
• Run A/B experiments from hypothesis and test design through execution, impact analysis, iteration, and scaling.
• Evaluate experiment performance using data and insights, and recommend improvements to increase transacting rates and retention.
• Apply Indonesia-specific consumer behavior, cultural nuance, and channel dynamics to customer communications.

Requirements

• At least 4 years of experience in CRM, lifecycle, retention, or engagement roles within technology companies such as fintech, e-commerce, or marketplaces.
• Proven experience owning lifecycle campaigns or always-on journeys with measurable conversion, transaction, or retention impact.
• Ability to combine customer messaging and creative experimentation with rigorous analysis using cohorts, uplift, and incrementality.
• Strong ownership, execution focus, comfort with ambiguity, and ability to work in a fast-paced environment.
• Proficiency with Excel or Google Sheets; SQL is a plus or requires a strong willingness to learn.

Culture & Benefits

• Full-time role at the intersection of Product, Marketing, and Data.
• Customer-centric, measurable, and scalable approach to CRM strategy.
• Fast-paced environment focused on rapid iteration, learning from data, and continuous optimization.
• Cross-functional collaboration on product launches and lifecycle initiatives.