14 часов назад
Senior Associate, Marketing Data Manager
104 000 - 143 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Associate, Marketing Data Manager (Marketing Data/SQL): Managing marketing data products and campaign data flows with an accent on data stewardship, metadata, data quality controls, and campaign measurability. Focus on validating audience logic, tracking campaign data through analytics systems, identifying data gaps, and enabling targeting, personalization, and performance insights.
Location: Remote nationwide in the United States; occasional travel to offices for training or meetings may be required.
Salary: $104,000–$143,000 per year, plus eligibility for a bonus incentive plan.
Company
is a U.S. healthcare and health insurance company serving Medicare, Medicaid, individual, family, military, and community populations through and CenterWell services.
What you will do
- Support cross-functional marketing pods with campaign planning, execution, measurement, and data expertise.
- Define campaign metadata, documentation, data lineage, and analytics requirements.
- Serve as a data steward for marketing data products by monitoring quality and generating metrics.
- Establish preventive and detective data quality controls and validate data flows from campaign setup through analytics and reporting.
- Guide teams on data sources, targeting, personalization, audience logic, campaign testing, and journey measurement.
- Assess data gaps and partner with data design, product owners, engineering, and analytics teams on scalable solutions.
Requirements
- Bachelor’s degree in information systems, data science, business administration, or a related field, or 7+ years of relevant experience in lieu of a degree.
- 3–5 years of experience in data management, data stewardship, or analytics.
- Strong knowledge of data quality principles and experience implementing preventive and detective controls.
- 2+ years of SQL experience with relational databases or cloud data platforms such as Oracle or Databricks.
- Experience documenting metadata, managing data lineage, and supporting marketing campaigns or analytics use cases.
- Strong problem-solving, communication, collaboration, and technical translation skills.
Nice to have
- Experience with marketing, customer interaction, campaign tracking, audience segmentation, journey testing, or CRM platforms.
- Knowledge of CMS Star Ratings, HEDIS, CAHPS, HIPAA, and data privacy standards.
- Experience with healthcare or other regulated industries, large datasets, wellness or rewards programs, and member engagement.
- Familiarity with Azure, AWS, GCP, modern data stack tools, metadata management tools, Power BI, or Tableau.
- Experience with user stories, acceptance criteria, marketing measurement, attribution models, A/B testing, and optimization.
Culture & Benefits
- Full-time schedule of 40 hours per week with remote work from a dedicated, interruption-free workspace.
- Home internet must provide at least 25 Mbps download and 10 Mbps upload speeds.
- Medical, dental, and vision insurance, 401(k), paid time off, company and personal holidays, and paid parental and caregiver leave.
- Short- and long-term disability coverage, life insurance, and other whole-person wellness benefits.
- Work must protect member PHI and HIPAA information.
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