Insights Lead Analyst (Marketing Analytics)

TL;DR

Insights Lead Analyst (Marketing Analytics): Create and lead analytics strategies for client accounts by connecting cross-channel marketing data to measurement plans, testing roadmaps, and actionable recommendations with an accent on quantitative analysis, business intelligence, and client storytelling. Focus on designing experiments, integrating structured data across platforms, and translating complex performance insights into practical marketing decisions.

Location: USA — Remote

Salary: $105,000–$125,000 per year, plus incentive pay opportunities and a discretionary annual performance bonus.

Company

hirify.global is a large independent full-funnel marketing agency providing media, measurement, analytics, and proprietary marketing technology services.

What you will do

• Create and lead account-level analytics strategies, learning agendas, testing plans, measurement approaches, and analysis roadmaps.
• Connect data across marketing channels, platforms, dashboards, and reporting environments to produce integrated insights.
• Develop segmentation, campaign evaluations, custom reporting, dashboard logic, and cross-channel performance analyses.
• Use BI tools and SQL to extract, validate, interpret, and visualize structured marketing data.
• Present clear, decision-oriented recommendations to clients and collaborate with media, strategy, and analytics teams.
• Improve reporting workflows, measurement quality, analytical scalability, and the practical application of experimentation and attribution.

Requirements

• 5–7 years of experience in marketing analytics, including client-facing work and support for marketing decisions.
• Experience leading learning agendas, testing roadmaps, reporting strategies, and measurement recommendations tied to client objectives.
• Strong proficiency in SQL and business intelligence platforms such as Tableau, Power BI, or similar tools.
• Familiarity with structured cloud data environments such as Snowflake, Redshift, or equivalent platforms.
• Strong understanding of statistics, testing, quantitative methods, data storytelling, and business judgment.
• Advanced Excel or Google Sheets and PowerPoint or Google Slides skills, with excellent communication and stakeholder-management abilities.

Nice to have

• Practical experience with R and/or Python for testing, exploratory analysis, or advanced analytical work.
• Experience with Bliss Point applications or comparable marketing analytics technologies.

Culture & Benefits

• Fully remote work environment with flexible unlimited PTO and 20 paid holidays.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement plan with a 100% match on contributions up to 4%.
• Paid parental leave, including 16 weeks for birthing parents and 12 weeks for partners.
• Telemedicine, teletherapy, wellness benefits, equity, mentorship, and learning and leadership development programs.