Lead, Audience Data Analyst (Adobe Experience Platform)

Location: Remote nationwide within the United States; occasional travel to hirify.global offices for training or meetings may be required.

Salary: $115,200–$158,400 per year, plus eligibility for a bonus incentive plan.

Company

hirify.global is a U.S. healthcare company providing insurance and healthcare services to Medicare, Medicaid, individual, military, and community members.

What you will do

• Develop, manage, and optimize audience segments in Adobe Experience Platform.
• Design scalable audience development, marketing automation, and campaign operations processes.
• Lead platform configuration and integrations across systems and data sources.
• Advise marketing partners on database marketing capabilities, segmentation logic, and historical insights.
• Coordinate campaign data acquisition, extraction, testing, and quality validation with IT and business stakeholders.
• Oversee migration of campaigns from Unica and Adobe Campaign to Adobe Experience Platform while maintaining continuity and data integrity.

Requirements

• Bachelor’s degree in mathematics, statistics, computer science, marketing analytics, or a related quantitative field, or 8+ years of audience segmentation experience.
• 5+ years of experience in campaign development, audience segmentation, or marketing analytics.
• Experience building and maintaining advanced audience segments, profile data models, identity resolution, and journey orchestration in Adobe Experience Platform.
• Strong SQL skills and familiarity with relational databases.
• Ability to validate audience accuracy, troubleshoot segmentation issues, lead complex data initiatives, and manage priorities independently.
• Ability to work remotely from within the United States and protect member PHI/HIPAA information in a dedicated workspace.

Nice to have

• Experience with SFMC, Unica, Adobe Classic, CRM systems, or other marketing automation platforms.
• Adobe Experience Platform certification or equivalent.
• Strong project management skills.
• Experience in healthcare or other regulated industries.
• Knowledge of data privacy regulations and compliance standards such as HIPAA.

Culture & Benefits

• Full-time schedule of 40 hours per week.
• Remote work with occasional office travel for training or meetings.
• Home internet requirements: at least 25 Mbps download and 10 Mbps upload.
• Medical, dental, and vision benefits, 401(k), paid time off, holidays, parental and caregiver leave, disability coverage, and life insurance.
• Work environment focused on whole-person well-being and improving consumer healthcare experiences.