Lead Marketing Analyst

Location: New York, United States; hybrid with three days per week on-site

Salary: $205,000–$227,000 base compensation per year, plus equity and benefits

Company

hirify.global builds software for active people, helping a global community track workouts, make progress, and stay connected.

What you will do

• Own brand media measurement planning and strategy, aligning marketing investments with brand objectives and key results.
• Lead the governance, application, reporting, and continuous refinement of the brand measurement framework.
• Partner with Brand Marketing, Growth Marketing, Data Science, Community Partnerships, Design, external agencies, and company leadership.
• Deliver data-driven media performance reviews and translate complex findings into clear recommendations for weekly and monthly business reviews.
• Own analytical reporting on aided brand awareness, familiarity, consideration, and other strategic metrics.
• Design scalable ETL workflows and data pipelines from multiple sources while mentoring teammates on technical best practices.

Requirements

• 5+ years of full-time experience in analytics, data science, or another quantitative field supporting growth marketing teams.
• 3+ years of performance measurement experience across paid and organic channels, including TikTok, Meta, Reddit, or similar platforms.
• Advanced SQL skills, experience working with large datasets, and expertise designing performant and scalable ETL workflows.
• Proficiency in Python, experience with Tableau, and strong quantitative and analytical problem-solving skills.
• Deep expertise in brand measurement methodologies, including Marketing Mix Modeling, brand lift studies, survey sampling, and experimental design.
• Strong communication, ownership, organizational alignment, and ability to operate effectively in ambiguous situations.

Culture & Benefits

• Flexible hybrid work model with more than half of working time spent in the New York office.
• Equity and benefits are offered in addition to base compensation.
• Work with a global organization serving athletes in more than 185 countries.
• Inclusive workplace focused on collaboration, accessibility, and continuous improvement.