Lead Data Analyst (Marketing)

TL;DR

Lead Data Analyst (Marketing): Developing and refining advanced attribution models and marketing performance frameworks to drive global growth strategy with an accent on full-funnel optimization and predictive LTV modeling. Focus on building robust reporting for organic reach and brand health while acting as the strategic partner for revenue operations.

Location: hirify.global (Global). Must be fluent in written and spoken English.

Salary: $52,600 — $147,950 USD

Company

hirify.global is a global HR platform helping organizations hire, pay, and manage distributed international teams compliantly.

What you will do

• Lead the development of multi-touch attribution models to capture the value of marketing and TOFU streams.
• Establish frameworks for measuring organic growth, brand sentiment, and Share of Voice.
• Drive the planning process for marketing investments through data-backed budget allocation recommendations.
• Build and maintain projected Lifetime Value (LTV) models to guide acquisition and retention strategies.
• Analyze the full B2B funnel to identify friction points and white-space opportunities.
• Ensure data integrity across the marketing stack, acting as the guardian of the single source of truth.

Requirements

• Extensive experience in marketing analytics within B2B SaaS or enterprise environments.
• Proven track record of driving attribution modeling for marketing.
• Technical proficiency in Snowflake, dbt, and modern BI tools like Sigma, Tableau, or Looker.
• Professional fluency in English (written and spoken).
• Experience with CRM and automation systems such as Salesforce and HubSpot.
• Ability to translate complex data structures into clear strategic narratives for executive stakeholders.

Nice to have

• Experience working in a hirify.global-first environment.

Culture & Benefits

• Fully hirify.global and async work environment with flexible working hours.
• 16 weeks of paid parental leave and mental health support services.
• Competitive total rewards with stock options.
• Annual learning budget for professional development.
• Home office budget and IT equipment provided.
• Flexible paid time off and support for local co-working spaces.

Hiring process

• Interviews with recruiter, manager, team members, and VP of Growth Marketing.
• Bar Raiser interview and prior employment verification.