Marketing Operations Specialist (Marketo)

Location: Hybrid in BGC, Taguig City, Philippines; onsite Tuesday and Wednesday during US business hours

Company

hirify.global provides customer experience and communications solutions that connect customers and teams globally.

What you will do

• Build, test, optimize, and execute email, nurture, digital, event, and operational marketing campaigns.
• Implement scalable marketing automation workflows and configure Salesforce campaigns for attribution and reporting.
• Support lead capture, qualification, routing, and handoff to sales teams.
• Maintain marketing databases, process contact and company uploads, and ensure data quality, standardization, hygiene, and attribution.
• Define and interpret campaign metrics, translate data into actionable insights, and share results with stakeholders.
• Manage the email campaign calendar and collaborate with campaign managers, content marketing, sales development, sales, and product teams.

Requirements

• Strong experience in marketing operations or a similar role.
• Advanced Marketo proficiency, including campaign execution, nurture programs, audience segmentation, tokens, and lead scoring.
• Experience designing, developing, and managing Marketo integrations with Salesforce, websites, and third-party applications.
• Knowledge of database architecture, advanced Excel, and data visualization.
• Working knowledge of Salesforce lead, contact, and campaign objects as an integrated CRM platform.
• Knowledge of CAN-SPAM, GDPR, and CASL email compliance requirements, plus experience using AI-enabled tools.

Culture & Benefits

• Full-time position within a fast-paced, dynamic, and data-driven environment.
• Cross-functional collaboration across global marketing and sales teams.
• Equal employment opportunities and reasonable accommodation for employees and applicants with disabilities.