Database Marketing Analyst

Location: Manila, Philippines

Company

hirify.global develops simple, powerful, and secure software solutions that help customers accelerate business transformation.

What you will do

• Manage subscriber databases, maintain list hygiene, oversee merge processes, and support compliance with GDPR and CAN-SPAM.
• Build reporting on opt-out rates, invalid and inactive addresses, sender scores, database health, and email deliverability.
• Query customer, prospect, behavioral, demographic, and purchase data to create targeted audience segments.
• Research and maintain customer personas with marketing and product management teams.
• Track open, click-through, and conversion rates to evaluate email program performance.
• Analyze A/B tests and apply findings to optimize messaging, targeting, and deliverability.

Requirements

• 1+ year of experience in data analysis, digital marketing, or database management.
• Proficiency with relational databases and business intelligence tools such as Tableau or Power BI.
• Strong skills in A/B testing, data modeling, predictive analytics, and translating data into marketing strategies.
• Bachelor’s degree in marketing, statistics, computer science, economics, or a related quantitative field.
• Ability to present complex data insights clearly to non-technical stakeholders and marketing teams.

Nice to have

• Experience with CRM platforms such as Salesforce.
• Experience with Marketo and statistical programming.

Culture & Benefits

• People-first culture focused on employees, customers, partners, shareholders, and communities.
• Collaborative, accountable, and fast-paced working environment.
• Equal employment opportunity for qualified applicants.