7 дней назад
Field Marketing Manager (Central Region)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field Marketing Manager (Central Region) (Field Marketing/ABM): Developing and executing integrated regional marketing programs that build brand awareness, generate pipeline, and engage strategic customers across the Central Region with an accent on account-based marketing, executive experiences, demand generation, and partner programs. Focus on optimizing campaign performance, coordinating cross-functional activation, executing high-touch events, and managing the regional marketing budget.
Location: Remote, with the Central Region covering Nashville, Tennessee; Atlanta, Georgia; Austin, Texas; Dallas, Texas; and Fort Worth, Texas
Company
delivers technology solutions and operates a marketing organization supporting regional and national go-to-market programs.
What you will do
- Develop and execute integrated field and regional marketing strategies that increase brand awareness, customer engagement, and pipeline growth.
- Design executive engagement programs, CxO experiences, customer roundtables, conferences, and high-touch regional events.
- Lead demand generation, pipeline acceleration, and account-based marketing programs for high-value accounts.
- Coordinate messaging, campaign activation, and audience targeting with sales, product marketing, demand generation, GTM teams, and external agencies.
- Manage partner marketing programs, regional participation in national campaigns, and localization of global-to-local initiatives.
- Track campaign KPIs, ROI, and budget performance while reporting outcomes to sales and marketing leadership.
Requirements
- At least 5 years of experience in a similar field marketing role.
- Experience developing and executing integrated, ROI-focused marketing and pipeline generation programs.
- Strong knowledge of account-based marketing strategies and execution.
- Experience with project management and event execution.
- Familiarity with marketing automation and CRM platforms, ideally Marketo, Salesforce, and Demandbase.
- Strong analytical, communication, organizational, and time-management skills; willingness to travel up to 40% as needed.
Culture & Benefits
- Full-time employment with remote workplace flexibility.
- Opportunity to collaborate with marketing, sales, technology partners, and national and global teams.
- USA employment benefits are available.
- Inclusive environment focused on diverse perspectives and ideas.
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