Associate Brand Manager, US Marketing

Location: Boston Hub, United States. Hybrid working model with an average of 3 days per week in the office; domestic travel required. No relocation assistance is offered.

Salary: $84,488–$126,732 per year.

Company

hirify.global develops and markets construction toys and related consumer products, with a mission to inspire and develop the builders of tomorrow.

What you will do

• Manage localized, integrated brand marketing plans and campaigns with internal teams, agencies, media, licensing, and retail partners.
• Support annual U.S. marketing objective-setting and communications planning for the hirify.global brand.
• Coordinate activation plans across media, retail, customer, trade marketing, and eCommerce channels.
• Manage marketing campaign budgets, financials, and business performance.
• Analyze brand and campaign results, identify corrective actions, and provide learnings for future programs.
• Develop retailer strategies and support customer sell-in of key marketing programs.

Requirements

• Proven experience in marketing, ideally in CPG, entertainment, or technology.
• Strong analytical, commercial, presentation, writing, collaboration, and negotiation skills.
• Experience managing retail partner relationships and executing joint marketing programs.
• Strong media skills, including digital marketing, channel knowledge, metric setting, and measurement.
• Ability to manage multiple priorities at scale, with speed and within budget.
• High proficiency in Microsoft Office, especially Excel and PowerPoint.

Nice to have

• Experience in digital marketing, trade marketing, public relations, or key account management.
• Agency experience.

Culture & Benefits

• Hybrid workplace policy with an assigned primary office location.
• Enhanced paid family care leave.
• Life and disability insurance coverage.
• Wellbeing initiatives and access to the Headspace app.
• Colleague discount and eligibility for a performance-based bonus scheme.
• Inclusive workplace focused on belonging, diversity, children’s rights, and employee wellbeing.