Sr. Manager, Brand & Content

TL;DR

Sr. Manager, Brand & Content (Brand Marketing): Building and scaling hirify.global’s global content engine and messaging architecture across marketing channels with an accent on brand positioning, cross-channel storytelling, and audience-specific narratives. Focus on developing campaign concepts, creating scalable production systems, aligning content with SEO and AI discovery, and optimizing performance through data.

Location: Hybrid role requiring two days of in-office collaboration per week in either New York City or San Francisco, United States.

Salary: $142,000–$189,000 base pay per year, excluding bonus and benefits.

Company

hirify.global is a marketplace platform connecting customers with Taskers for home services such as furniture assembly, handyman work, and moving help.

What you will do

• Develop and evolve the global content strategy, editorial calendar, content pillars, and unified brand narrative.
• Build messaging architecture, message maps, audience value propositions, and category-level proof points.
• Partner with channel, regional, Creative, PR, Social, Growth, CRM, SEO, and product teams to scale always-on content.
• Develop campaign concepts and manage end-to-end execution for major campaigns and brand moments.
• Create repeatable content formats and AI-enabled creative workflows with Creative teams.
• Define success metrics, analyze channel performance, and optimize content strategy.

Requirements

• 7+ years of experience in content strategy, brand marketing, or editorial roles.
• Experience building and scaling cross-channel content programs across social, video, CRM, PR, or editorial.
• Ability to translate brand positioning into actionable content systems and messaging architecture.
• Experience collaborating cross-functionally with Creative, Growth, Product, and channel teams.
• Strong storytelling, campaign ideation, presentation, analytical, and optimization skills.
• Ability to work in a fast-paced environment and build new systems from the ground up.

Nice to have

• Experience with marketplace, consumer technology, or home and lifestyle brands.
• Familiarity with SEO, AEO, and AI-driven content discovery.
• Experience with creators or influencer programs and AI content tools.
• Proficiency with Asana or similar project management tools.

Culture & Benefits

• Hybrid work model with regular in-person collaboration.
• Employer-paid health insurance and 401(k) matching with immediate vesting for US-based employees.
• Flexible time off and two company-wide closure weeks.
• Product, wellness, productivity, and education stipends.
• IKEA discounts, reproductive health support, and an inclusive workplace culture.