Director, Global Brand & Experiential Marketing (AdTech)

Location: New York City; hybrid

Salary: USD $120,000–$150,000 annually, including on-target earnings

Company

hirify.global is an omnichannel advertising platform using predictive AI technology to connect quality media, brand creative, contextual addressability, and measurement across screens.

What you will do

• Develop global brand experience strategies aligned with business goals.
• Lead major experiential marketing initiatives, including industry tentpoles, proprietary events, trade shows, and brand activations.
• Create creative briefs and coordinate with internal teams, executive leadership, regional marketing teams, and external agencies.
• Manage global experiential marketing budgets, including forecasting, tracking, vendor negotiation, and delivery oversight.
• Measure event and activation performance through pipeline contribution, brand lift, engagement metrics, and ROI.
• Hire and manage production houses, experiential agencies, booth builders, fabricators, and talent or influencers.

Requirements

• 8–10 years of progressive experience in brand marketing, event production, or experiential marketing, ideally in AdTech, SaaS, media, or an agency.
• Experience personally managing at least 2–3 flagship industry events or major brand activations per year from concept through post-event reporting.
• Deep experience designing and executing live brand activations, trade show presences, pop-ups, executive dinners, and roundtables.
• Hands-on experience managing large budgets, line-item forecasting, vendor negotiation, and event impact measurement.
• Ability to connect brand strategy with Sales, PR, Product, and C-suite partners to drive commercial outcomes.
• Experience managing 1–3 direct reports or leading cross-functional project teams.

Nice to have

• Established connections within the advertising, technology, or media industry.
• Portfolio or case studies demonstrating measurable business outcomes from brand activations and campaigns.

Culture & Benefits

• Ownership of high-visibility global tentpoles and brand experiences at significant scale.
• Collaboration with colleagues across 30+ global markets.
• Inclusive, diverse, collaborative, and forward-thinking work environment.
• Mentorship, coaching, workshops, certifications, and leadership development programs.
• Competitive benefits and perks supporting employees and their families.
• Employee Resource Groups focused on environmental initiatives, women’s empowerment, charitable work, and diversity, equity, and inclusion.