Insights Principal (Marketing Analytics)

Location: USA - Remote

Salary: $120,000–$135,000 per year, plus monthly variable revenue opportunity and discretionary annual performance bonus.

Company

hirify.global is an independent full-funnel marketing agency providing media, measurement, analytics, and proprietary marketing technology for growth-focused clients.

What you will do

• Own analytics strategy for client accounts, including annual learning agendas, testing roadmaps, and strategic analysis plans.
• Translate Media Mix Model results, attribution data, and cross-channel performance into clear recommendations for client and internal leadership.
• Lead forecasting, A/B testing, incrementality testing, regression analysis, segmentation, and campaign evaluation.
• Manage complex analytical projects from scoping and hypothesis development through execution, synthesis, and presentation.
• Use BI tools, dashboards, SQL, and analytics environments to validate data and develop client-facing insights.
• Partner with media, strategy, analytics, and client teams to connect measurement findings with optimization, investment, and growth decisions.

Requirements

• 7–10 years of experience in analytics-focused roles, including analytics strategy, client leadership, consultative insights, and quantitative methods.
• Advanced working fluency in SQL, BI platforms such as Tableau or Power BI, and cloud data environments such as Snowflake or Redshift.
• Strong experience with statistical analysis, predictive methods, testing, forecasting, and modeling using R and/or Python.
• Deep familiarity with Media Mix Model methodology and the ability to analyze model results without developing the models.
• Excellent communication skills, including preparing presentations and explaining complex statistical concepts to senior client leaders.
• Must be based in the USA; the role is fully remote.

Nice to have

• Experience with Metric, Bliss Point applications, or similar marketing analytics and reporting environments.
• Comfort using AI tools to improve analytical efficiency while validating outputs and protecting sensitive data.

Culture & Benefits

• Fully remote work with flexible, unlimited paid time off and 20 paid holidays.
• Medical, dental, vision, life and disability insurance, plus flexible spending accounts.
• Retirement plan with a match of up to 4% of employee contributions at 100%.
• Paid parental leave, including 16 weeks for birthing parents and 12 weeks for partners.
• Learning, mentorship, leadership development, telemedicine, teletherapy, wellness, and equity programs.