Director, Marketing Operations

TL;DR

Director, Marketing Operations (Marketing Technology and Automation): Building and scaling the systems, data infrastructure, and operational frameworks that power marketing across digital field operations and workplace safety platforms with an accent on marketing technology, lead lifecycle management, automation, reporting, and attribution. Focus on integrating complex platforms, improving funnel governance, leading cross-functional systems projects, and using AI and automation to increase execution speed and marketing impact.

Location: Remote within the United States.

Salary: $129,400–$161,800 USD annually.

Company

Product platforms streamline construction and field operations through digital fieldworker collaboration, compliance, and workplace safety management delivered through mobile and web applications.

What you will do

• Own and optimize the marketing technology stack across two product brands, including platform administration, integrations, and system improvements.
• Design and manage end-to-end lead lifecycle operations, including capture, routing, scoring, handoff, partner lead sharing, funnel tracking, and attribution.
• Oversee marketing automation execution for email campaigns, nurture tracks, segmentation, and lifecycle programs.
• Build dashboards and reporting infrastructure covering pipeline contribution, campaign performance, marketing ROI, and executive insights.
• Lead cross-functional projects such as platform migrations, integrations, reporting improvements, and lead management initiatives.
• Drive operational governance, prioritization, alignment, and continuous improvements across marketing, sales, partner teams, and contractors.

Requirements

• 8–12+ years of experience in Marketing Operations, Revenue Operations, or Marketing Systems.
• Experience leading and developing marketing operations or marketing technology teams.
• Deep expertise in Marketo, HubSpot, Salesforce, and marketing automation.
• Experience building marketing dashboards, reporting frameworks, and attribution models.
• Strong knowledge of lead management, lifecycle marketing, and marketing-to-sales processes.
• Experience managing large cross-functional technical projects with strong analytical and prioritization skills.

Culture & Benefits

• Mission-driven environment focused on proactive customer success and long-term partnerships.
• Values include authentic relationships, continuous learning, interdependence, and data-driven decision-making.
• Health insurance covering medical, dental, and vision care.
• Life insurance, 401(k), and paid time off.
• Equal opportunity workplace with a commitment to diversity and inclusion.