Senior Manager, Global Campaigns - SMB

Location: Hybrid, 1–2 days per week in Dublin, Ireland. Minimal travel of 1–2 trips per year may be required.

Company

hirify.global provides infrastructure engineering software and digital twin solutions for architecture, engineering, construction, transportation, water, energy, and cities.

What you will do

• Own integrated, multi-channel campaigns end to end, from briefs and production schedules through launch, optimization, and retrospectives.
• Develop hypotheses, design A/B tests, analyze KPIs, and make data-driven campaign optimization decisions.
• Translate campaign performance into clear leadership narratives tied to pipeline contribution, closed-won business, conversion rates, and awareness.
• Create global campaign playbooks for field marketing teams and lead kickoffs, gate reviews, and stakeholder coordination.
• Coordinate with Sales and SDR teams on launch briefings, talk tracks, lead follow-up timing, qualification criteria, and sales capacity.
• Explore and maintain AI-powered workflows and agents for copy production, reporting, asset coordination, and campaign briefing.

Requirements

• 7–10 years of experience in integrated campaign management, demand generation, or growth marketing in a B2B environment.
• Proven experience owning multi-channel campaigns from brief through launch and in-flight optimization.
• Growth marketing mindset with experience forming hypotheses, designing tests, and using data to make decisions.
• Strong media literacy and ability to brief channel teams and drive quality outputs.
• Experience with marketing automation and business tools including Marketo, Salesforce, ClickUp, Asana, or Jira.
• Comfort working in ambiguous, build-phase environments and genuine curiosity about AI and automation.

Nice to have

• Experience running campaigns for the small business or SMB segment.
• Experience partnering closely with sales teams on pipeline and lead handoff.
• Background in enterprise software, infrastructure, or another technical industry.

Culture & Benefits

• Attractive salary and benefits package.
• Inclusive culture focused on belonging, colleague wellbeing, and global resource groups.
• Opportunity to contribute to software supporting more sustainable, connected, and resilient infrastructure.
• Career opportunity within a global infrastructure software company.