Senior Paid Marketing Strategist (SaaS)

Location: Remote in Germany, Ireland, the Netherlands, Portugal, Spain, or the United Kingdom

Company

hirify.global is a form builder that helps more than 150,000 businesses collect data through forms, surveys, and quizzes.

What you will do

• Own the strategy and daily performance of paid social and display channels, including TikTok, YouTube, Google Performance Max, and Uber Ads.
• Build a multichannel acquisition strategy and identify new sources of efficient growth beyond paid search.
• Manage six-figure monthly media budgets and optimise campaigns for signups, paid customers, revenue, CAC, and LTV.
• Develop creative briefs and partner with copywriters and designers to launch campaigns and UGC assets.
• Run A/B tests across creative, copy, landing pages, placements, audiences, and bidding strategies, while testing audio and CTV.
• Develop measurement through Marketing Mix Modelling, incrementality studies, experimentation, attribution, and collaboration with Tracking and Data teams.

Requirements

• Six or more years of hands-on and strategic experience in performance marketing and media buying.
• Strong experience managing paid social and video channels, ideally including TikTok, YouTube, and Meta.
• Experience owning campaigns from creative brief and implementation through optimisation and measurement.
• Proven experience managing six-figure budgets and delivering efficient performance.
• Experience with Marketing Mix Modelling, incrementality testing, or other measurement methods beyond traditional attribution.
• Strong analytical, commercial, cross-functional, and experimentation skills, including work with conversion funnels, CAC, LTV, tagging, and attribution.

Nice to have

• Experience in SaaS or B2B lead generation.
• Experience with sales technology, marketing technology, ad servers, or campaign trafficking.
• Experience managing external agencies or digital production partners.

Culture & Benefits

• Collaborative work across Acquisition, Creative, Product Marketing, Data, RevOps, and Finance.
• Culture based on respect, transparency, trust, individual perspectives, and shared ownership.
• Commitment to diversity, equal opportunity, and a workplace free from discrimination and harassment.