Senior Paid Marketing Strategist (SaaS)

Location: Remote from Germany, Ireland, the Netherlands, Portugal, Spain, or the United Kingdom

Company

hirify.global provides forms, surveys, and quizzes that help businesses collect data and create human-centered customer experiences.

What you will do

• Own strategy and day-to-day performance for paid social and display channels, including TikTok, YouTube, Google Performance Max, and Uber Ads.
• Build multichannel acquisition strategies and reduce reliance on paid search.
• Manage six-figure monthly media budgets and optimise campaigns for signups, paid customers, CAC, revenue, and LTV-to-CAC performance.
• Brief and collaborate with copywriters, designers, Creative, Product Marketing, Data, RevOps, and Finance teams.
• Run A/B tests across creative, copy, landing pages, placements, audiences, and bidding strategies, while testing audio and CTV channels.
• Develop measurement through Marketing Mix Modelling, incrementality studies, tagging, attribution, and alternative measurement frameworks.

Requirements

• Six or more years of hands-on and strategic experience in performance marketing and media buying.
• Strong experience managing paid social and video channels, ideally including TikTok, YouTube, and Meta.
• Experience owning campaigns from creative brief and implementation through optimisation and measurement.
• Track record of managing six-figure budgets and delivering efficient performance.
• Experience with Marketing Mix Modelling, incrementality testing, or measurement methods beyond traditional attribution.
• Strong analytical, commercial, cross-functional collaboration, and experimentation skills, including confidence working with conversion funnels, CAC, and LTV.

Nice to have

• Experience in SaaS or B2B lead generation.
• Experience in sales technology or marketing technology.
• Experience managing external agencies or digital production partners.
• Experience with ad servers and campaign trafficking.

Culture & Benefits

• Remote work is available from the listed European countries.
• Collaborative work across Marketing, Creative, Product Marketing, Data, RevOps, and Finance.
• Culture based on respect, transparency, trust, diverse perspectives, and shared accountability.
• Equal-opportunity workplace committed to diversity and non-discrimination.