Associate Manager, Consumer Integrated Marketing - New Verticals Habituation

Location: New York, NY; San Francisco, CA; Chicago, IL; Denver, CO; Boston, MA; Austin, TX; Atlanta, GA; Miami, FL; Seattle, WA; Washington, D.C.; or United States - Remote

Salary: $108,800–$160,000 USD annually, plus potential equity grants

Company

hirify.global builds last-mile delivery technology that connects consumers with local businesses and supports local economies.

What you will do

• Define the strategy, goals, and roadmap for repeat engagement across New Verticals.
• Build and execute full-funnel integrated go-to-market campaigns across paid, owned, earned, and in-app channels.
• Develop audience-first insights that inform marketing strategies and product roadmaps.
• Partner with Brand, Creative, Retention, Performance, CRM, Growth, Organic Social, and Influencer teams.
• Track marketing metrics, cultural trends, and competitive insights to improve value communication and habit-building initiatives.
• Identify, test, and scale opportunities that increase category trial, retention, and monthly active users.

Requirements

• 5+ years of marketing experience in a corporate or startup environment, focused on B2C retention and product marketing.
• Experience across brand, CRM, paid, lifecycle, organic social, and performance marketing channels.
• Proven success driving customer retention and engagement through lifecycle, growth, or value-based marketing.
• Strong strategic and analytical skills, including translating audience insights and data into measurable actions.
• Experience developing affordability or value narratives involving promotions, pricing, or perception-of-value campaigns.
• Bachelor’s degree required.

Nice to have

• Experience in paid marketing, SEO/SEM, or lifecycle optimization.

Culture & Benefits

• Flexible paid time off and 80 hours of paid sick time per year for salaried roles.
• 401(k) plan with employer matching and equity grant opportunities.
• Medical, dental, vision, disability, and basic life insurance.
• 16 weeks of paid parental leave and family-forming assistance.
• Wellness, mental health, commuter benefits, and 11 paid holidays.