Product Marketing Manager (CRM)

Location: Hybrid in Tbilisi, Georgia

Company

hirify.global is a global technology company offering ride-hailing, freight, delivery, intercity travel, and financial services across 48 countries.

What you will do

• Design and own CRM strategies across the full customer lifecycle for groceries and restaurant delivery.
• Lead multi-channel communication through push notifications, in-app banners, WhatsApp, and other messaging channels.
• Build segmentation, personalization, dynamic content, triggered campaigns, and automated flows in Bloomreach.
• Define and maintain product and CRM events for funnel tracking, targeting, experimentation, and ML use cases.
• Partner with Analytics and Data Science to track first-order conversion, repeat rate, order frequency, basket composition, and CRM contribution to GMV.
• Coordinate with Product, Engineering, Analytics, Data Science, and local marketing teams to roll out strategies across multiple markets.

Requirements

• 4–7+ years of experience in Product Marketing, CRM, Growth, or Lifecycle Marketing.
• Experience in food delivery, groceries, e-commerce, or marketplaces.
• Hands-on CRM experience and a proven track record of improving frequency and retention.
• Strong analytical skills across funnels, cohorts, retention, and uplift.
• Experience working with product events and data schemas, running experiments, and scaling successful mechanics.
• English proficiency test required during the hiring process.

Nice to have

• Experience with Bloomreach, high-frequency products, quick commerce, ML-driven CRM, or personalization systems.
• Experience working in emerging markets with supply constraints.

Culture & Benefits

• Mentoring, career consulting, and learning programs.
• International collaboration and access to the Global Talent Exchange Program.
• Company-wide challenges, awards, sports activities, volunteering, and social impact projects.
• Language courses and internal speaking clubs.
• Open, initiative-driven, and growth-oriented working environment.

Hiring process

• Application, hiring manager interview, and team interview.
• English proficiency test followed by an offer and hiring decision.