Senior Product Marketing Manager (AI)

TL;DR

Senior Product Marketing Manager (AI) (B2B SaaS/AI): Shaping positioning, messaging, launches, and adoption strategies for hirify.global products with an accent on customer insight, competitive analysis, and cross-functional go-to-market execution. Focus on building AI workflows and agents, simplifying complex product capabilities, and improving launch, enablement, and campaign performance through data-driven iteration.

Location: Austin, TX; hybrid, with onsite work required every Tuesday and Wednesday. Travel may be required 1–2 times per quarter.

Salary: $116,000–$145,000 per year.

Company

hirify.global provides B2B SaaS products and capabilities for the restaurant industry.

What you will do

• Research customer needs, market trends, competitive positioning, and segmentation to inform product strategy, messaging, packaging, and go-to-market planning.
• Conduct customer interviews, surveys, and win/loss analysis to refine personas, targeting, and product marketing recommendations.
• Own positioning and messaging across websites, sales collateral, campaigns, events, demos, and customer-facing content.
• Partner with Product Management and go-to-market teams on launches, adoption strategies, commercialization, and launch readiness.
• Support Sales and Customer Success enablement through battlecards, FAQs, demo scripts, training materials, and feedback loops.
• Track adoption, win-rate, campaign, launch, and enablement metrics to improve performance over time.

Requirements

• 6–8+ years of experience in product marketing or related roles within B2B SaaS organizations.
• 3–6+ months of experience creating AI workflows and agents to improve product marketing processes and efficiency.
• Proven ability to turn customer, market, and competitive insights into positioning, messaging, and go-to-market recommendations.
• Experience with customer research, segmentation, win/loss analysis, complex or multi-product solutions, and enablement content.
• Strong cross-functional influence, communication, presentation, prioritization, and hands-on execution skills.
• Ability to work onsite in Austin every Tuesday and Wednesday and travel 1–2 times per quarter if required.

Culture & Benefits

• Hybrid work model combining flexibility with in-person collaboration.
• Medical benefits fully paid for employees.
• 401(k) with company matching.
• Equity option grant.
• Unlimited PTO, company holidays, and wellness initiatives.