Product Marketing Manager (Workforce Engagement Management)

Location: US-Remote

Salary: $99,600–$149,400 per year, with certain roles potentially eligible for bonus, stock, or sales variable compensation.

Company

hirify.global provides customer experience solutions with performance and operational insights for customers and teams worldwide.

What you will do

• Own end-to-end go-to-market strategy for the Workforce Engagement Management category, including market requirements, sizing, positioning, and competitive narratives.
• Build launch plans, value propositions, demo flows, campaigns, and content for product releases and lifecycle demand generation.
• Partner with Product to influence roadmap prioritization using customer research, market evidence, and competitive insights.
• Enable Sales and Customer Success with pitches, battle cards, objection-handling frameworks, and playbooks.
• Lead go-to-market planning for partner product integrations and co-marketed solutions.
• Develop pricing, packaging, and financial recommendations while tracking campaign and business performance against KPIs.

Requirements

• 3–6 years of B2B product marketing experience.
• Experience owning a feature, product, or segment launch with measurable results such as bookings, ARR growth, or product adoption.
• Experience or willingness to work across sales-led growth and product-led growth motions.
• Skills in pricing strategy, value proposition design, storytelling, basic financial modeling, and BI dashboards.
• Experience with customer interviews, competitive analysis, market segmentation, and TAM sizing.
• Strong cross-functional communication, influence, project management, and program execution skills.

Nice to have

• Experience in contact centers, customer experience, or ERP environments.
• Knowledge of workforce engagement management buyer personas, use cases, and operational workflows.
• Experience mentoring associate-level product marketers.

Culture & Benefits

• Outcome-oriented and metrics-driven working environment.
• Opportunity to work directly with Product, Sales, Customer Success, and Growth leaders.
• Role combines strategic market work with hands-on launch and campaign execution.
• Eligible roles may receive discretionary merit increases, bonuses, stock, or sales variable compensation.
• hirify.global provides equal employment opportunities and reasonable accommodation in accordance with applicable laws.
• US roles participate in the E-Verify program.