CRM Manager, Benelux (Bloomreach)

Location: Amsterdam, Netherlands; hybrid role based in the Amsterdam office

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Define and own the CRM strategy, roadmap, channel priorities, segmentation architecture, and lifecycle frameworks for Benelux.
• Lead end-to-end CRM campaigns across email, SMS, push notifications, and on-site personalisation.
• Design customer segmentation, personalisation strategies, and automated lifecycle journeys.
• Own CRM KPI frameworks, reporting, performance analysis, testing, and optimisation.
• Direct the strategic development, configuration, and governance of Bloomreach (Exponea) and manage vendor relationships.
• Advise senior stakeholders across Marketing, eCommerce, Data, and Product while mentoring junior CRM team members and ensuring GDPR compliance.

Requirements

• Experience in CRM, lifecycle marketing, or marketing automation, with a bachelor's degree, 4+ years with a master's degree, or equivalent experience.
• Proven experience owning CRM strategy and delivering measurable commercial outcomes for a consumer-facing brand.
• Deep expertise in Bloomreach (Exponea) or a comparable enterprise CDP, including governance and strategic development.
• Advanced analytical skills, including interpretation of complex, multi-variable data and communication of recommendations to senior stakeholders.
• Experience defining frameworks and methodologies, advising cross-functional stakeholders, and influencing business decisions.
• Fluent Dutch and English required.

Culture & Benefits

• Outrageously Extraordinary culture focused on ambitious innovation, boundary-pushing, and measurable results.
• Health insurance, retirement plans, paid time off, employee stock purchase options, and wellness programs.
• hirify.global product discounts and learning programs supporting professional development.
• Commitment to diversity, equity, inclusion, authentic self-expression, and career acceleration.