Product Marketing Associate (SaaS)

TL;DR

Product Marketing Associate (SaaS): Supporting go-to-market strategies and product growth for cloud-based contact centre solutions with an accent on product positioning, customer insights, and sales enablement. Focus on simplifying AI-driven customer experience products, analyzing competitive markets, and building messaging that improves adoption and commercial performance.

Location: Hybrid offices are available in London, Amsterdam, Oslo, Copenhagen, and Stockholm. The role expects 2–3 office days per week in Stockholm, Copenhagen, and Oslo, while the UK and Netherlands offer a more remote-first setup. Applicants must have the right to work in the country of application; visa sponsorship is not available.

Salary: £45,000–£50,000 annually in the UK; €45,000–€50,000 annually in the Netherlands; NOK 620,000–660,000 annually in Norway; DKK 30,000–34,000 monthly in Denmark; SEK 40,000–45,000 monthly in Sweden.

Company

European SaaS provider of cloud-based contact centre solutions combining omnichannel communications, workforce management, and AI-driven analytics.

What you will do

• Support go-to-market plans for the product ecosystem and refine ideal customer profiles and buyer personas through customer, sales, and market research.
• Develop product messaging, positioning, value propositions, and narratives explaining AI-driven customer experience solutions.
• Collaborate with regional marketing, sales, product, and analytics teams on sales tools, pitch decks, case studies, and product growth initiatives.
• Monitor product marketing metrics, including adoption rates, competitive win rates, and sales enablement performance.
• Create and support marketing content such as whitepapers, blogs, case studies, and product sheets.
• Conduct competitive analysis and produce competitive matrices and battle cards for sales teams.

Requirements

• 2–4 years of experience in B2B product marketing.
• Proven experience marketing SaaS products, including cloud-based solutions and subscription pricing models.
• Strong cross-functional stakeholder management skills with sales and product teams.
• Strong analytical, market research, strategic thinking, and data-driven decision-making skills.
• Ability to create compelling product narratives and communicate complex products clearly across different channels.
• Eligibility to work in the country of application is required; sponsorship is not available.

Nice to have

• International experience.
• Content writing experience.
• Experience planning metrics and developing product roadmaps.
• Ability to create compelling PowerPoint presentations.

Culture & Benefits

• Flexible hybrid working with a more remote-first approach in the UK and Netherlands.
• Work-life balance and flexible working hours.
• Development opportunities and a supportive, collaborative environment.
• Annual summer and Christmas parties.
• Salary benchmarking focused on pay equality and market competitiveness.
• Values include trust, collaboration, continuous improvement, and innovation.

Hiring process

• Screening call with Talent Acquisition.
• First interview with the Senior Product Marketing Manager.
• Psychometric assessments and a case study, followed by a final interview with marketing leadership.