Director, Alliances Partner Marketing (Cybersecurity)

TL;DR

Director, Alliances Partner Marketing (Cybersecurity): Develops and executes joint go-to-market programs with Microsoft and AWS to increase marketplace engagement, partner-sourced pipeline, customer acquisition, and revenue with an accent on alliance strategy, cybersecurity positioning, and scalable global campaigns. Focus on building co-marketing frameworks, accelerating pipeline through hyperscaler partnerships, and measuring program performance across complex cross-functional initiatives.

Location: Home office in the United States; willingness to travel up to 30%.

Company

hirify.global is a global cybersecurity product company using Adaptive AI to detect and respond to novel, real-time cyber threats.

What you will do

• Develop joint go-to-market strategies, messaging, campaigns, use cases, and activations with technology alliance partners.
• Increase marketplace engagement and hyperscaler collaboration to generate demand and incremental pipeline.
• Create repeatable co-sell toolkits, activation playbooks, planning cadences, and workflows for global execution.
• Own alliance-sourced and alliance-influenced pipeline creation and acceleration across target audiences and segments.
• Plan and execute virtual and in-person events, including webinars, executive dinners, and tradeshow programs.
• Track cybersecurity and AI trends, define performance KPIs, manage marketing budgets and incentives, and report measurable ROI.

Requirements

• Bachelor’s degree in marketing, business management, communications, or a related field.
• 10+ years of B2B marketing experience, including 5+ years in technology alliance partnerships and 3+ years in cybersecurity.
• Proven success driving alliance-sourced and alliance-influenced pipeline.
• Required experience with Microsoft and AWS.
• Ability to translate technical capabilities into compelling use cases, value propositions, and marketing content.
• Experience with marketing automation and digital marketing tools such as Salesforce, Marketo, HubSpot, or Gainsight, plus strong project management and stakeholder alignment skills.

Culture & Benefits

• Outcome-oriented culture built around ownership, collaboration, high standards, and rapid learning.
• Investment in skills development, learning, and career growth.
• Medical, dental, and vision insurance for employees and dependents.
• Paid parental leave, life insurance, pet insurance discount, commuter benefits, and an employee assistance program.
• 401(k) plan.