Director of Digital Marketing (Cybersecurity)

Location: US, Remote; up to 10% business travel may be required.

Salary: $211,500–$235,000 annually, plus equity in the form of stock options.

Company

hirify.global is a remote cybersecurity product company developing the NodeZero platform for autonomous, production-safe penetration testing and attack-surface assessment.

What you will do

• Own paid search, paid social, display advertising, campaign architecture, bidding strategies, and cost-per-opportunity performance.
• Lead website strategy and front-end optimization, including mobile responsiveness, page speed, conversion flows, and feature roadmaps.
• Build and manage ABM campaigns across LinkedIn, targeted display, and IP-based advertising platforms in partnership with sales and SDR teams.
• Establish a hypothesis-driven CRO and A/B testing program focused on converting high-intent traffic into opportunities.
• Drive SEO and AEO for non-branded, high-commercial-intent queries, including technical metadata, content structure, and visibility in AI answer engines.
• Improve digital attribution, tracking governance, UTM hygiene, and pipeline reporting while managing agencies, contractors, and freelancers.

Requirements

• 8+ years of B2B digital marketing or demand generation experience, ideally in high-growth enterprise B2B SaaS.
• 3+ years of directly leading, mentoring, and developing digital marketing or performance teams.
• Hands-on experience managing paid search, paid social, and display campaigns at scale, with performance measured by pipeline and cost per opportunity.
• Experience owning website technical performance, mobile optimization, conversion flows, CRO, A/B testing, SEO, and AEO.
• Strong understanding of marginal ROI, CAC, pipeline mathematics, and digital attribution, with the ability to defend budgets to finance and executive leadership.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

Nice to have

• Experience in cybersecurity, developer tools, or highly technical enterprise B2B SaaS.
• Hands-on WordPress or Webflow build, architecture, staging, and administration experience.
• Experience with person-level or account-level ABM targeting, programmatic advertising, multi-touch attribution, or advanced UTM structures.

Culture & Benefits

• Inclusive culture focused on respect, collaboration, ownership, results, diversity, equity, and inclusion.
• Health, vision, and dental insurance for employees and families.
• Flexible vacation policy and generous parental leave.
• Equity package in the form of stock options for all full-time roles.
• Remote and hybrid work models are supported depending on role and location; some roles require regular presence at the Chicago office.