Product Marketing Manager (Mobile Games)

Location: US - United States

Annual salary range: $113,900–$168,000 USD for candidates in CA, CO, NJ, NY, and WA.

Company

hirify.global is a global video game and interactive entertainment company that creates, develops, publishes, and live-operates mobile, web, PC, and console games.

What you will do

• Own the player-facing narrative, positioning, messaging frameworks, and value propositions for Star Trek Fleet Command.
• Translate complex gameplay systems, progression mechanics, monetization initiatives, technical improvements, and roadmap priorities into clear player value.
• Lead integrated go-to-market strategies and launch plans for major features, seasonal content, technical improvements, and franchise partnerships.
• Coordinate Product, Community, Campaign Marketing, CRM, Creative, Analytics, Player Experience, Publishing, and external partners for launch readiness.
• Create briefs, launch documentation, presentations, executive materials, and marketing guidance while stewarding creative assets and partner approvals.
• Measure feature adoption, engagement, sentiment, campaign performance, and commercial outcomes, using insights to optimize future launches.

Requirements

• 5+ years of experience in Product Marketing, Go-to-Market, Integrated Marketing, or related roles in games, entertainment, technology, or digital products.
• Experience translating complex products into compelling player stories and developing positioning and go-to-market strategies.
• Experience leading integrated launches across Product, Creative, Community, Lifecycle Marketing, Analytics, Campaigns, and external partners.
• Ability to combine qualitative player feedback, quantitative data, and market trends to influence messaging, prioritization, and launch strategy.
• Experience building scalable marketing frameworks, launch playbooks, and repeatable cross-functional processes.
• Experience mentoring marketers while remaining hands-on in strategy and execution.

Nice to have

• Experience with live-service or free-to-play games, especially strategy or mobile games.
• Familiarity with player lifecycle marketing, CRM, audience segmentation, experimentation, and analytics.
• Experience with licensed entertainment brands, franchise partners, creative production pipelines, or integrated campaigns.
• Knowledge of Star Trek and its characters, stories, and global community.

Culture & Benefits

• Work with a global team of gamemakers across more than a dozen countries and four continents.
• Benefits may include healthcare, retirement benefits, pet insurance, paid holidays, paid hirify.global free days, equity, and bonuses.
• Unlimited paid time off is provided.
• hirify.global supports a tenet-driven culture focused on meaningful connections and player communities.