Senior Specialist, Franchise GTM (Call of Duty)

Location: Office based in Soho, London, United Kingdom, with hybrid work from home

Company

hirify.global develops and publishes interactive entertainment franchises, including Call of Duty.

What you will do

• Plan and execute Mainline Go-to-Market initiatives across EMEA, ensuring launch readiness and cross-functional alignment.
• Support Live Ops planning during seasonal beats, major initiatives, and strategic projects.
• Coordinate planning across Product Marketing, Consumer Marketing, PR, Media, Social, CRM, Platform, Partnerships, and Regional Marketing.
• Represent EMEA in Global Product Marketing forums and communicate regional requirements, insights, and commercial priorities.
• Own operational processes including launch readiness, project management, playbooks, reporting, and information flow.
• Manage platform operations across Xbox and Nintendo, including CRM, MOTD, code distribution, and partner incentives.

Requirements

• Experience in publishing, franchise marketing, product marketing, programme management, or a related international industry.
• Experience coordinating complex cross-functional programmes from planning through execution.
• Strong commercial understanding and programme and project management skills across multiple concurrent workstreams.
• Experience working with international stakeholders in matrix organisations and influencing without direct authority.
• Strong communication and stakeholder management skills.
• Experience analysing campaign performance, player metrics, and business KPIs, with knowledge of product launches, live-service publishing, CRM/lifecycle marketing, and platform operations.

Nice to have

• Experience working on AAA franchises or global entertainment brands.
• Passion for operational excellence, player-first thinking, and franchise marketing.

Culture & Benefits

• Hybrid work arrangement combining Soho office work with work from home.
• Collaboration with Global, International, and Regional stakeholders across an international organisation.
• Opportunity to improve scalable GTM processes, operational efficiency, and decision-making with AI and modern productivity tools.