Lead Product Marketing Manager

TL;DR

Lead Product Marketing Manager (SaaS/B2B): Leading go-to-market strategy for Mindbody product launches, translating complex capabilities into compelling positioning, messaging, and scalable customer-facing content with an accent on product adoption and sales enablement. Focus on using customer research and data to test hypotheses, align cross-functional stakeholders, and drive launches across the experience economy.

Location: United States

Salary: $131,275–$175,000 base salary, with potential performance bonus, benefits, and other incentive compensation.

Company

hirify.global builds technology platforms for intentional living, including Mindbody and ClassPass, connecting businesses and individuals with fitness, wellness, and other real-world experiences.

What you will do

• Lead end-to-end go-to-market strategy for strategic product launches, including positioning, messaging, content, and rollout plans.
• Develop scalable content for business owners, enterprise customers, and decision-makers.
• Create and manage customer communications across in-product messaging, email, release notes, and other channels.
• Equip Sales and Success teams with enablement assets, training, and narratives.
• Use qualitative and quantitative research, data analysis, and hypothesis testing to guide messaging and strategy.
• Partner with Product, Sales, Enablement, Pricing, and other teams to align launch goals and manage complex workstreams.

Requirements

• 8+ years of product marketing experience in SaaS or B2B technology.
• Deep experience owning product launches from strategy through execution.
• Strong portfolio demonstrating clear, compelling content, including presentations, videos, landing pages, or blogs.
• Excellent written and verbal communication skills, including communication with executives.
• Experience enabling Sales and Success teams through practical content and training.
• Analytical, collaborative, customer-focused, and capable of managing changing priorities and complex projects.

Nice to have

• Experience marketing payments or fintech products.
• Experience partnering with international teams on launches across multiple regions.

Culture & Benefits

• Work focused on enabling meaningful real-world connections through fitness, wellness, and related experiences.
• High-autonomy role with close collaboration across Product, Sales, Enablement, Pricing, and other functions.
• Competitive and equitable compensation program.
• Potential performance bonus, benefits, and other applicable incentive compensation.
• Inclusive equal-opportunity workplace that values diverse backgrounds, experiences, abilities, and perspectives.