Senior Manager, Strategic Insights (Payments)

Location: Singapore; hybrid work with at least 3 days in the office, with specific expectations confirmed by the Hiring Manager.

Company

hirify.global is a global payments technology company facilitating transactions among consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

What you will do

• Advise Marketing, Product, Commercial Solutions, and Business teams across Asia Pacific by translating customer, market, competitive, and business intelligence into growth opportunities.
• Identify customer needs, market opportunities, adoption barriers, and growth strategies across commercial payments, money movement, SMBs, acceptance, and emerging payment ecosystems.
• Translate insights into value propositions, segmentation, buyer journeys, messaging, sales enablement, and go-to-market strategies.
• Develop executive presentations, thought leadership reports, client-facing perspectives, industry viewpoints, and strategic narratives.
• Lead quantitative, qualitative, and mixed-method research programs from design through activation, including vendor management and delivery quality.
• Use AI-enabled research tools, synthesis platforms, knowledge management solutions, and automation to improve insight quality, speed, and scale.

Requirements

• 12+ years of experience in insights, thought leadership, strategy, consulting, market research, marketing strategy, or related disciplines.
• Experience with B2B Marketing priorities, including customer segmentation, buyer personas, account-based marketing, demand generation, customer lifecycle strategy, sales enablement, or go-to-market strategy.
• Experience researching businesses, merchants, SMEs, financial institutions, treasury teams, procurement leaders, finance decision-makers, or payment ecosystem stakeholders.
• Ability to influence product commercialization, go-to-market execution, marketing planning, and growth strategies through customer and market intelligence.
• Strong storytelling, synthesis, executive presentation, stakeholder management, project leadership, written, verbal, and presentation skills.
• Bachelor's degree in Business, Marketing, Economics, Psychology, Sociology, Anthropology, Market Research, or a related field.

Nice to have

• Experience across Asia Pacific markets or in payments, financial services, digital commerce, technology, travel, luxury, or consumer industries.
• MBA or postgraduate qualifications.

Culture & Benefits

• Work on payments technology and initiatives with commercial impact across Asia Pacific.
• Collaborate with Marketing, Product, Commercial Solutions, Cross-Border, Communications, market teams, and global stakeholders.
• Contribute to thought leadership and strategic programs shaping hirify.global's market position and client engagement.
• Operate in a complex matrix environment with opportunities to influence senior executives, clients, partners, agencies, and cross-functional teams.