Senior Manager, Consumer Behaviour & Insights (Public Sector)

TL;DR

Senior Manager, Consumer Behaviour & Insights (Public Sector) (Consumer Insights/Market Research): Leading research analysts and delivering actionable consumer insights, analytics, and client solutions for public-sector stakeholders with an accent on quantitative research, customer satisfaction, and strategic recommendations. Focus on coaching teams, translating client priorities into high-quality research services, and building compelling data-driven narratives that support business growth.

Location: Singapore

Company

NIQ is a global consumer intelligence company providing retail measurement, consumer insights, advanced analytics, and technology-enabled solutions across more than 100 markets.

What you will do

• Lead research analysts in delivering consistent, high-quality consumer insights and analytics.
• Build trusted relationships with senior public-sector client stakeholders and understand their strategic priorities.
• Develop and present actionable recommendations based on quantitative research, customer experience, shopper, segmentation, and brand health insights.
• Manage internal stakeholders and projects, translating client requirements into effective research and analytics solutions.
• Coach and develop team members while promoting innovative approaches and sharing industry best practices.
• Identify opportunities through client engagements and coordinate handoffs to account development teams.

Requirements

• Graduate or postgraduate qualification with at least 7 years of experience in market research, consumer insights, or a relevant field.
• Experience in client sales and account management, particularly with public-sector clients.
• Proven experience in quantitative market research and analytical environments.
• Knowledge of consumer insights products and solutions, including brand health, segmentation, usage and attitudes, customer experience, and shopper research.
• Coaching or managerial experience, strong relationship-building skills, and excellent verbal and written communication.
• Strong time management, presentation, prioritization, and problem-solving skills; proficiency with Microsoft Excel and PowerPoint.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning access.
• Employee Assistance Program.
• Recruitment processes may use AI-supported tools with human oversight and human final hiring decisions.