Outreach Coordinator - NBS (EdTech)

Location: Lincoln, Nebraska, United States

Salary: $47,000–$50,000 annually, depending on experience.

Company

hirify.global Business Services provides payment technology and education services to higher education institutions, K–12 schools, students, families, and supporters.

What you will do

• Research eligible prospective programs and groups and execute outreach campaigns across email, phone, events, landing pages, social media, and outbound sequences.
• Coordinate conferences, webinars, and informational sessions, including promotional activities, logistics, and follow-up.
• Manage prospect pipelines and CRM records, including lead scoring, enrichment, workflow triggers, CRM synchronization, and attribution.
• Develop segmented outreach collateral such as email templates, landing pages, talking points, and program summaries.
• Track campaign performance, analyze funnel metrics, conduct A/B and multivariate testing, and recommend optimization actions.
• Coordinate with Sales, Product Marketing, Content, Digital Marketing, Revenue Operations, Account Managers, and Program leadership to align messaging and client handoffs.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5+ years of experience in digital marketing, demand generation, or marketing operations.
• Experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar tools.
• Proficiency managing outreach pipelines and CRM records, with familiarity with HubSpot, Creatio, Microsoft Office, Apollo.io, Canva, and Google Analytics.
• Knowledge of campaign workflows, audience segmentation, marketing metrics, funnel KPIs, and basic HTML/CSS for email and landing pages.
• Strong communication, organization, time management, collaboration, and event coordination skills.

Nice to have

• Experience in a SaaS or EdTech environment.
• Experience with PLG funnels, lead scoring models, and buyer journey alignment.

Culture & Benefits

• Medical, dental, vision, HSA, and FSA benefits.
• Generous earned time off and life, AD&D, short-term, and long-term disability insurance.
• 401(k), student loan repayment, employee stock purchase program, and tuition reimbursement.
• Employee assistance program, wellness program, and performance-based incentive pay.
• Welcoming and respectful workplace with equal employment opportunity and reasonable accommodation support.