Account Based Marketing Specialist (EdTech)

TL;DR

Account Based Marketing Specialist (EdTech): Driving targeted demand generation and accelerating commercial growth within high-value accounts with an accent on L&D industry insights and multi-channel campaign execution. Focus on translating market intelligence into actionable marketing programs and optimizing campaign ROI to drive pipeline growth.

Location: Remote (Must be based in the USA)

Company

A global leader in learning and development blending high-end storytelling and emerging tech to help organizations flourish.

What you will do

• Develop and execute ABM and demand generation campaigns specifically targeting the L&D industry.
• Partner with Sales Leadership to identify, prioritize, and refine target accounts and buyer personas.
• Execute multi-channel campaigns across digital platforms and owned assets to drive engagement.
• Design and run synchronized ABM "plays" with consistent and personalized messaging.
• Measure campaign performance and optimize tactics to improve ROI and conversion rates.
• Write tailored communication assets such as emails, brochures, and landing pages.

Requirements

• 5+ years of experience in B2B Marketing, with at least 2 years focused on ABM or Field Marketing.
• Must be based in the United States.
• Proven experience in Account-Based Marketing and demand generation.
• Hands-on experience with CRM platforms, preferably HubSpot.
• Strong analytical skills to translate campaign data into actionable improvements.
• Familiarity with the Learning & Development (L&D) industry.

Culture & Benefits

• Remote-first organization with a tight-knit, global community.
• Culture built on radical empathy, transparency, and creative excellence.
• Life-centered work environment focused on making a positive impact.
• Inclusive workplace committed to equal employment opportunity.