Product Marketing Lead (AI)

TL;DR

Product Marketing Lead (AI): Build VIA's technical marketing presence for agentic AI and advanced technology products with an accent on technical storytelling, multimedia content, and commercial positioning. Focus on translating complex architectures into compelling customer materials, launching video and podcast programs, and shaping VIA's voice in the AI landscape.

Location: Somerville, Massachusetts, United States, with flexibility to work from home as needed and access to company offices. Remote work from eligible locations is available for up to two months per year.

Salary: $100,000–$150,000 USD per year.

Company

hirify.global develops digital infrastructure for mission-critical organizations, spanning agentic AI, zero-trust identity, quantum-resistant data, and offline stablecoin payments.

What you will do

• Build and own VIA's AI and technical marketing strategy, systems, and content pipeline.
• Translate complex product architectures into clear, benefits-driven customer-facing materials.
• Lead the creative direction and production of technical product videos.
• Manage and grow the VIA Knowledge Hub technical podcast, including editorial planning, publishing, distribution, and promotion.
• Partner with product and engineering teams to keep technical website messaging accurate and aligned with product developments.

Requirements

• 4+ years of experience in technical product marketing, technical content marketing, or product marketing for deeply technical B2B SaaS, AI, or cybersecurity platforms.
• Portfolio demonstrating the ability to translate complex technical concepts into commercially compelling materials.
• Experience working directly with engineering or product teams to understand and communicate complex architectures.
• Experience building a content or marketing function from the ground up across video, audio, and written channels.
• Exceptional writing and storytelling skills for government buyers and enterprise decision-makers.
• Comfort with ambiguity, strategic ideation, and hands-on execution.

Culture & Benefits

• Flexible work options, home-working flexibility, and access to collaborative offices.
• $100,000–$150,000 annual salary and a 401(k) plan with up to 5% employer contribution.
• Fully funded health, vision, and dental coverage from day one.
• Up to 24 weeks of paid parental leave, a paid ramp-back program, and a $10,000 family-forming benefit.
• Flexible vacation, Summer Fridays, and an extended December holiday period.
• Mentorship, learning and development programs, wellness support, commuting benefits, and team-building events.