Director, Paid Media and Digital Demand

TL;DR

Director, Paid Media and Digital Demand: Lead hirify.global’s paid media, digital demand generation, and email lifecycle engine across B2B, brand, and B2C channels with an accent on full-funnel growth, budget governance, and measurable pipeline and revenue impact. Focus on building scalable campaign operations, optimizing acquisition and retention programs, developing high-performing teams, and connecting media performance to executive-level business decisions.

Location: Remote within the USA. Applicants located within 45 miles of the Westlake/Dallas, Texas office should work onsite Tuesday through Thursday, with remote flexibility on Mondays and Fridays.

Salary: $148,200–$195,000 USD annual base salary, plus potential bonuses and benefits.

Company

hirify.global provides a technology skills learning platform for companies, government organizations, and individuals, covering areas including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning.

What you will do

• Own paid media strategy and optimization across B2B demand generation, ABM, brand, and B2C channels.
• Lead the media agency partnership, including priorities, delivery, scopes, and business reviews.
• Build the digital demand generation operating model across paid, owned, and earned channels.
• Own email acquisition, nurture, retention, adoption, expansion, segmentation, and automated lifecycle journeys.
• Develop B2C acquisition, promotional, retention, and expansion programs.
• Manage budgets, forecasting, pacing, reconciliation, performance reporting, and executive decision narratives.

Requirements

• 10+ years of paid media, growth marketing, or performance marketing experience across both B2B and B2C.
• 6+ years of building and leading high-performing teams.
• Experience managing and scaling media agency relationships and significant marketing budgets.
• Expertise with Google, Meta, LinkedIn, programmatic/CTV, YouTube, attribution, and incrementality testing.
• Strong financial, operational, forecasting, governance, and reporting skills.
• Cross-functional leadership experience with Demand Gen, Field, Events, Analytics, Finance, Creative, Sales, and Customer Success teams.

Culture & Benefits

• Blended work environment supporting collaboration, flexibility, and connection.
• Mission-driven work focused on technology skills development.
• Inclusive culture centered on belonging and professional growth.
• Competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, and professional development funds.