обновлено 3 дня назад
Marketing Ops & Analytics Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Ops & Analytics Manager: Owning the end-to-end marketing analytics stack for a cloud networking and security product with an accent on multi-touch attribution, funnel analysis, and lead lifecycle optimization. Focus on ensuring data consistency across GTM tools, designing executive dashboards, and driving SDR productivity through data-driven insights.
Company
is a pioneering product company converging enterprise networking and security into a centralized, global cloud service, creating the SASE market category.
What you will do
- Own the end-to-end marketing analytics stack, including multi-touch attribution and funnel analysis.
- Ensure data consistency across Salesforce, Marketo, Snowflake, and BI tools in partnership with other teams.
- Design and maintain executive dashboards covering pipeline health, campaign ROI, and SDR performance.
- Optimize the lead lifecycle in Salesforce and Marketo, including scoring, routing, and automation.
- Partner with SDR leadership to identify bottlenecks and improve conversion rates.
- Serve as the Marketo system owner, ensuring campaign execution, data hygiene, and seamless integrations.
Requirements
- 6–10 years in Marketing Ops, Marketing Analytics, RevOps, or Growth Analytics roles in B2B SaaS.
- Advanced, hands-on experience with Snowflake/BigQuery, Salesforce, Marketo, and Tableau/PowerBI/Looker.
- Strong SQL skills and comfort working directly with raw data.
- Proven experience enabling SDR teams with data, automation, and process.
- Ability to independently own projects end-to-end in a fast-moving environment.
Nice to have
- Cybersecurity, networking, or enterprise SaaS background.
- Experience with attribution modeling beyond first/last touch.
- Exposure to additional BI & AI tools (Workato, Make.com, Dreamdata, Looker).
- Experience supporting global GTM teams.
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