Demand Generation Manager (B2B SaaS)

TL;DR

Demand Generation Manager (B2B SaaS): Driving pipeline growth through strategic, audience-first integrated campaigns with an accent on full-funnel strategy and data-driven execution. Focus on translating GTM priorities into actionable plans, optimizing conversion across the buyer journey, and leveraging marketing technology to drive revenue.

Location: Hybrid in Salem, New Hampshire, USA

Salary: $90,000–$120,000 plus a 15% bonus structure

Company

hirify.global is a leading provider of agentic digital experience software that empowers global brands to deliver personalized, predictive, and dynamic digital experiences.

What you will do

• Own the strategy and execution of integrated campaigns targeting both net-new and install base audiences.
• Translate high-level GTM priorities into actionable plans, including content strategy, segmentation, and nurture motions.
• Partner with product marketing and content strategy to refine messaging frameworks across personas and funnel stages.
• Lead cross-functional alignment between sales, SDRs, digital, and regional teams to ensure flawless execution.
• Monitor and report on campaign performance to make data-driven optimization decisions.
• Utilize audience insights from tools like 6sense, LinkedIn, and CRM data to inform targeting strategies.

Requirements

• 3-5 years of experience in growth, demand generation, or integrated marketing at a B2B SaaS or technology company.
• Proven experience leading full-funnel campaigns from strategic planning through to reporting.
• Deep understanding of audience segmentation and engagement across different funnel stages.
• Strong cross-functional leadership and project management skills to navigate ambiguity.
• Familiarity with marketing technology such as 6sense, Marketo, and Salesforce.
• Must be based in or able to work in Salem, New Hampshire (Hybrid).

Nice to have

• Additional experience supporting campaigns within B2B SaaS organizations.
• Hands-on experience using GenAI or automation tools to improve campaign performance.

Culture & Benefits

• Comprehensive health insurance options including medical, dental, and vision coverage.
• 401(k) retirement plan with company matching contributions.
• Generous paid time off, including vacation, sick leave, holidays, and volunteer days.
• Fully paid parental leave for new parents.
• Company-paid disability (short-term and long-term) and life insurance.
• Employee Assistance Program for overall well-being.